NATALIE CRAIG

As the Manager of Marketing Editorial at United Airlines, I oversee storytelling and content strategy across the MileagePlus loyalty program and broader United brand. I lead a team of writers and work with teams across the business to turn complex ideas, products, and experiences into clear, engaging stories that connect with customers.

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From campaign development and brand voice to editorial strategy and creative direction, my team helps shape how millions of travelers understand and engage with United.